What is an AI strategy?

• A. A tactical marketing plan
• B. An organization's approach to adopting, developing, and governing AI solutions
• C. A strict regulatory compliance framework
• D. A method for data collection only

Answer: (B)

An AI strategy is the organization’s plan for how it will use AI to achieve business goals, detailing how to adopt, develop, and govern AI solutions. It ties AI initiatives to the company’s objectives and lays out the approach to data, technology architecture, talent, partnerships, funding, and the governance and controls needed to manage risk, ethics, privacy, and compliance. It covers the entire lifecycle of AI, from ideation and development to deployment, monitoring, and ongoing improvement, ensuring responsible and auditable use of AI across the business.

This is broader than a tactical marketing plan, which focuses on market actions and messaging; it’s broader than a strict regulatory framework, which centers on compliance and controls rather than how AI is chosen, built, and governed; and it’s broader than a data collection method, which is only one operational component rather than the strategic pathway for AI across the organization.